Supplement: Google Analytics 4

This supplement forms part of the privacy policy linked here. We use Google Analytics 4, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to analyse and improve our shop. Google processes analytics data on our behalf under agreed data processing terms.

Google Analytics is loaded only after your voluntary consent in the privacy dialog. The legal bases are section 25(1) TDDDG and Article 6(1)(a) GDPR. You can use the shop without consenting and withdraw consent at any time using the fingerprint icon, with effect for the future. Processing before withdrawal remains lawful.

Basic measurement includes pseudonymous cookie identifiers, visits, public page views, timestamps, browser/device information, approximate location and the referring domain. Only home, product and catalogue pages are measured; customer accounts, shopping cart and checkout are excluded. Query parameters and fragments are removed from page addresses we transmit. Page titles are limited to generic home, product or catalogue labels. This integration does not transmit names, email addresses, postal addresses or order numbers. Google technically receives the IP address but states that GA4 does not store it.

The cookies _ga and _ga_VJGBC4TE6P expire after no more than 180 days, without automatic renewal on return visits. GA4 user and event data retention is 14 months; renewal following new activity is disabled. This period does not apply to aggregated standard reports. We store aggregated daily metrics in our own database for long-term comparisons, without individual user or cookie identifiers. Google Signals, advertising personalisation and enhanced measurement such as form interactions are disabled.

Processing by Google LLC and other providers outside the EEA, particularly in the USA, is possible. Google LLC states that it is certified under the EU-US Data Privacy Framework. For covered transfers Google relies on the adequacy decision; otherwise it relies on standard contractual clauses. The Google information linked linked here describes further details and safeguards. The privacy policy linked here provides the controller, contact details, individual rights and complaint information.

Google: Privacy · Google: Data transfers · Google: Data processing terms